Here are some popular and easy native plants for San Diego.
Native plants for full sun in San Diego:
These plants should be considered when building a native garden or a wildlife garden in San Diego or Southern California. Doesn't look like plastic plants and a lawn? Looks different to the birds and butterflies too.
Arctostaphylos
'Ian Bush' is a nice five foot manzanita that works in the Western Half of San Diego County.
California fuchsia could be called Hummingbird Fuchsia. This grows in most of Southern California with no extra water after first summer. This is an easy native plant for most gardens.
Native plants for part sun in San Diego:
If the summer temperatures are cool, and there is some moisture near by, these plants will grow in full sun.